Overview

Honda Türkiye decided to renew its corporate website in line with changing customer behaviors and user expectations, technological advancements in software, and an evolving advanced brand image perception over time.

Preparation

We initiated the project with an in-depth analysis of customer experience research, user reviews across various platforms, UX reports, Microsoft Clarity data, and SEO insights. To better understand real-world needs, interviews were conducted with dealer and service teams. In parallel, we held workshops and alignment meetings with all internal departments across the organization.

Data Segmentation

Following the insights we gathered, each page was re-evaluated based on users’ visit intents. Content was classified as targeted, secondary, and on-demand, and page flows were structured accordingly to support this model.

Smart Search

To enable users to reach the right content in the shortest possible time, we developed a Smart Search System with the following components:

Real-time search, enhanced with a “Did you mean?” feature,allowing users to receive instant results
Backend search, where queries are processed server-side and ranked by relevance
Proximity search, improving result accuracy through a fuzzy search algorithm when exact matches fail due to typos or similar issues
Keyword mapping, aligning everyday language queries with the existing dataset

In addition, we supported quick access to potential results through suggestion layers such as Recent searches, Popular searches, and Quick links.

Talk to Honda

We consolidated all forms across the site, along with the contact information users may need, under a single structure. This led to the development of the “Talk to Honda” experience, designed to address communication needs from one central point.

Within the Talk to Honda area, users were grouped into three distinct categories based on their intent. Topics and forms were organized under these categories as follows:

For users considering purchasing a new Honda vehicle:

Sales consultant contact form, test drive appointment form, nearest dealers, price list

For users seeking support for an existing Honda vehicle:

Service consultant contact form, service appointment form, nearest service centers, Honda roadside assistance

For users contacting Honda for other purposes beyond the two main groups:

To ensure accessibility at any moment, we integrated the Talk to Honda entry point into a persistent sticky menu. This approach allows users to quickly access communication options and select the category that best matches their needs without interrupting their journey.

Comparison tool

We designed a dynamic comparison tool on model detail pages to allow users to easily and quickly compare the model they are interested in with the closest alternatives or versions.

In this area, where up to three vehicles can be compared simultaneously, the currently viewed model is automatically placed first, while other slots display different versions of the same model or the closest alternatives in terms of equipment and pricing.

Lightbox Structure

On model detail pages, we implemented a lightbox structure for model images, AR experiences, interior design, accessory packages, and comparison areas. This enables access to detailed content without requiring a new page load, ensuring a smooth and uninterrupted browsing experience.

The structure was also optimized for SEO, allowing content displayed within the lightbox to be indexed via independent URLs and accessed directly through external links.

Price List

Through Microsoft Clarity heatmaps, we observed that users frequently click on price information. Based on this behavior, we designed the price list area to turn this habit into an advantage. When users click anywhere within the frame containing the model name and price, CTA buttons appear, guiding them either to the model detail page or directly to a contact form—depending on the information they want to access.

Frontend Architecture and Performance Approach

On the frontend layer, we adopted a modern JavaScript technology based on the Resumability approach instead of the traditional hydration model, which often creates performance drawbacks in conventional web applications. This decision significantly reduced page load times, minimized unnecessary processing, and enabled faster user interactions. As a result, we achieved performance scores of 90+ in Google performance analysis tools such as Lighthouse.

Backend Architecture and Microservices

The backend architecture was designed using a microservices approach to meet scalability and flexibility requirements. By enabling each service to operate and scale independently, we ensured stable system performance even during peak traffic periods. This structure also allows maintenance and development processes to be carried out without impacting the core system.

Cloud Infrastructure and CI/CD Processes

We built the cloud infrastructure on a containerized architecture and managed it through automated CI/CD pipelines. Health checks performed during deployments allow potential issues to be detected early and problematic releases to be automatically stopped, ensuring system stability and service continuity.

Caching and Performance Optimization

To further support performance, we implemented multi-layered caching structures. Cache durations are dynamically defined based on content types and usage scenarios, delivering fast response times while keeping infrastructure load to a minimum. This approach contributes to stable system performance even under heavy traffic.

Scalability, Security, and Load Resilience

The entire system was designed with a scalable architecture, advanced security layers, and the capacity to handle high traffic loads without reliance on external solutions. As a result, we delivered a secure, resilient, and sustainable web infrastructure capable of performing reliably under intensive usage scenarios.